Gamification Academy is a one-day intensive programme, aiming to explore how game-design principles can be applied across sectors like advertising, education, medicine and corporate training.
For the brand identity I designed a visual system that captures the energy of play and the strategic logic of gamification. The palette, typography and graphic motifs reflect modularity, engagement and transformation — key themes of the event. The identity was implemented across print collateral, digital assets and event-wayfinding to create a cohesive experience.
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